In an August 2022 market research study, more than 600 medical science liaisons (MSLs) weighed in on virtual vs in-person engagements with potential key opinion leaders (KOLs); how it impacted their day-to day work and why even with more digital tools available.
In the current economic environment it's become vitally important for organizations selling into healthcare to focus on the key sales and marketing activities that will drive results. In order to do that you need to know you're working with the best healthcare commercial intelligence possible.
The last two years have seen an incredible acceleration in the shift of care into the home for patients with skin health related diagnoses. Join us as we explore these trends, understand their implications, and show how taking a data-based approach can benefit your organization.
Did you know that most health plan members have no idea that they have cost estimation tools available from their health insurance plan? In fact, only 1 in 3 people recall ever being told about these resources, but a whopping 67% list this as one of the top five most important health plan resources.
